Our market segmentation methodology
Step-by-step overview
We focus on clarity and collaboration throughout every project. Our methodology is designed to deliver actionable audience segmentation using accurate, up-to-date market data and your business goals.
Our expert team
Meet the team behind your segmentation success.
Oliver Grant
Data Scientist
Focus
Market clustering
Skills
Oliver creates cluster models for client audiences and is driven by turning complex data into clear business opportunities.
Lucy Harper
Analytics Lead
Focus
Audience insights
Skills
Lucy’s background in agency analytics brings clarity to every project. She specialises in translating data findings into marketing recommendations.
Hassan Rahim
Market Researcher
Focus
Consumer behaviour
Skills
Hassan ensures every segmentation study includes a well-rounded understanding of consumer attitudes and behaviours.
Tess O’Neil
Project Manager
Focus
Client delivery
Skills
Tess manages workflows and keeps client goals front and centre, making every stage of the project clear and streamlined.
Our process
Discovery Session
We start by understanding your organisation, audience objectives, and market context to set clear segmentation goals.
Data Collection
Accessible data sources are reviewed and integrated, ensuring privacy standards and high data quality throughout.
Analysis & Modelling
Using market analytics and clustering models, we interpret data to generate audience segments and insights.
Recommendation & Reporting
Findings are delivered in clear reports with actionable suggestions tailored for your context.
How we compare
| Features | mirestaphen | Others |
|---|---|---|
| Local market specialisation | ||
| Customised analytics reports | ||
| Collaborative project approach | ||
| Transparent, clear reporting | ||
| Evidence-based methodology |